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IACYA Brand building, Concept and Production

More than just another lifestyle label, IACYA is the first step towards change, that sets an impulse for decelerated and sustainable consumption. The product becomes a statement.

The traditional fashion business is all about producing large quantities and then artificially creating a need for them. In contrast to that, IACYA only produces what is already needed and desired by the community. It’s all about network, connection and taking responsibility for the collective goal of a sustainable world.

IACYA stands for slowing down and taking a conscious break. It is no longer about doing less harm but about doing more good.

HYPE STORIES took care about the overall Brand building which includes the brand strategy, the creative and visual concept as well as the digital design for social media and web.